9:00 AM - 6:00 PM

Monday to Saturday

Search Engine Marketing is method which is used by the organizations to promote their products or brands by advertising on search engines and on external websites.We train you

google adwords training in hyderabad,ppc training,sem training on PPC (pay per click) and cost per impression techniques.

Digital Nest’s PPC/ SEM training would help you in gaining in depth  knowledge about Search Engine Marketing.As Google Company conducts examination for this Course.So we would also conduct few mock tests in the class for practice

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Course Highlights:

  • Case Study Approach
  • Mock tests
  • Study Material
  • Back up classes
  • News letters
  • limited strength
  • Certificate

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Course Code:1101

Course Evaluation:  100 Marks

Course Duration : 1 Months Approx

Classes: weekdays and weekends

Class Duration : 8 am -9:30 am , 5pm -7pm ,12pm-1:30pm (weekdays) ; 10 Am to 1:30 pm(weekends)

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We also offer online Training.

For online training please Click here

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SEM Course Structure:

Creating Campaign

Adgroups and keywords

  • Understanding purpose of Campaign
  • Account Limits in Ad words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters

Adwords Account Setup

Ad formats And Ad guidelines

  • Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords

 

  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis

Display Network Targeting

Conversion Tracking

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • CPC Bidding and CPM Bidding
  • Setting a Video Campaign
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product

Website Optimizer

Reports

  • Using Website Optimizer Tool
  • A/B Testing
  • Multi Variant Testing
  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools
  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools

Multi User Acess

Adwords Tool

  • User Access Levels
  • My Client Centre (MCC)
  • Change History Tool
  • Adwords Editor Tool
  •  Change Historytool
  • Adwords editor tool
  • Change Historytool
  • Adwords editor tool